Business to consumer, or B2C, marketing is a common term companies use when referring to the type of business they operate. B2C companies focus on selling to individuals and market their products for personal use. They also offer packaging options that are appropriate for individual consumption.

When a business is focused on B2C marketing, they must keep their customer in mind. They need to know the needs, wants, problems, and challenges of their consumers. When they understand their customer, they can create the marketing messages that answer their customers' needs.